Target Audience Research From Focus Group

The bands musical style can be described as indie/pop/shoegaze. After having done our focus group, we have determined that most likely the target audience for 'Geometrics' would be a wide range of people as the group contains a cross of indie/rock genre and also has both males and femalesin the band. The famle artist would attract 16-20 year olds. The female singer would influence younger girls to dress in the same edgy/ independent ways in which she does. The male band members would attract an older audience for 17-22 year olds. This is simlpy because in the video they are seen to be drinking and smoking. This could be bad as it could influence younger children who want to be just like them. The core audience of the band overall would be 18-25 year old who have interest in indie/rock bands. Older audiences could relate to the band and have interest as the band themselves say they have influences such as Joy division, The cure, Blondie, David Bowie, The Strokes and Fleetwood Mac. This could remind them of the 70's era where these bands were very popular, as 'Geometrics' have a similar style to these bands, this could remind them of this therefore they would take interest into the band itself. It is obvious that male attention could focus on Vita and female audiences would focus on the male members, Stefan, Joe T and Joe C. Overall, we have discovered that the main audience ages would range from 18-25 year olds, therefor we were correct with our estimations.

posted by Dara