focus groups

For our focus group research on Wednesday we have set up the following:

. 2 girls and 2 boys from each year between year 10 and 13 (14-18) because this quite closely follows the suspected target audience of the band (we think 15-25 approx.)

. we have made a survey including the following questions:
- who do you think this song/band appeals to (with choices) females, males, under 16, 16-20, 20-25, over 16
- Would you buy this track?
- what of the following images do you see when you hear the song (with choices) indie clothing/style, live performance, a love story and any comments.

. we will play the song twice while they have the survey then we can use the results to determine more clearly who the song and thus the music video should aim to appeal to.

Posted by Rosey